This picture is a perfect example of the use of rhetoric. Firstly, the question itself on the poster is a rhetorical question. "Is it worth it?". Though the reader knows the answer to that question, they don't need to say it. The picture and text answers it for them. It says "Alcohol could end your career before it even starts". This is logos, or the appeal to logic.
I'm assuming all students attending college are here for a degree and even more importantly, the skills required for a job. Now, it is also safe to say that college students LOVE to have fun. Some in a more unorthodox way than others though. These students often throw ambition to the wind and just let loose on the weekends.
"It's Friday! Let's get crazy!". 10 beers and some unprecedented amount of shots later, our party goer finds himself in the back of a troopers cop cruiser on his way "downtown". Our student in this example has just found out the answer to the rhetorical photo and he wishes he could take it all back.
Not only would this be a waste of our example student's intelligence, it would also be a waste of his vast amounts of money that he'd invested towards his education and it would ultimately lead to the disappointment.
As for me, my parents are helping with college dues, and I assume most parents are. Let us assume our example student was getting full tuition through his parents. Imagine the disappointment in their faces as they pay bail to get him out of jail. Imagine the disappointment of his grandmother, who had thought example student to be her perfect little angel. Imagine all the let down faces example student would have to see for the rest of his life as he made minimum wage at the local fast food restaurant for the rest of his life. Not only did the image apply logos, it also applied ethos, as I just described.
As far as ethos goes, I believe that if I have captured your attention for this long, that I have implemented ethos in my writing. I mean, I kept your attention for this long, didn't I?
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